UK Law Firm: +340% Monthly Leads After Redesign

A 12-year-old UK law firm website built on Avada theme. Mobile PageSpeed score was 22/100. Bounce rate was 74%. The average session was 45 seconds. There were no clear calls to action and the contact form was buried on page 4 of the navigation. The firm was generating 12 enquiries per month and believed the market was slow.

We ran a full conversion audit first, identifying that 80% of exits happened on 3 specific pages. The firm had no mobile strategy despite 67% of visitors arriving on mobile. We rebuilt on a custom WordPress theme with conversion-led design, restructured service pages for search intent, added JSON-LD schema markup, prominent trust signals and integrated direct booking on all service pages.

• Monthly leads: 12 to 53 (340% increase)
• Mobile PageSpeed: 22 to 87
• Bounce rate: 74% to 38%
• Average session: 45s to 3m 12s
• Ranked page 1 for 4 local search terms

Key Metrics

“The difference was immediate. Within 60 days of launch, our enquiry volume had more than tripled. We had assumed the market was quiet. The market was fine — our website was the problem.”
— James K., Managing Partner, UK Law Firm