Restaurant Chain: +52% Direct Bookings

A 4-location UK restaurant group was running an Astra + Elementor site that loaded in 5.8 seconds on mobile. Direct bookings had dropped 30% year-on-year. They were paying a third-party SaaS booking platform and losing the margin. They assumed the decline was the market.

Mobile-first complete rebuild off Elementor. Custom lightweight PHP theme designed for conversion with prominent booking CTAs on every page. Integrated a direct booking system (no SaaS fee) connected to their reservation management. Critical CSS inlined, all images WebP, aggressive mobile caching, Cloudflare CDN.

• Mobile load time: 5.8s to 1.2s
• Direct bookings increased 52%
• Mobile conversion rate increased 63%
• Annual third-party booking SaaS fee eliminated
• PageSpeed: 31 to 89 on mobile

Key Metrics

“We thought it was the market. It was our website. Nuvelo rebuilt it in 3 weeks and our bookings went up 52% the following month. We also stopped paying the booking platform fee.”
— Emma R., Operations Director, Restaurant Group, UK