WooCommerce Store: 28 to 91 PageSpeed in 5 Days

A US fashion e-commerce brand running WooCommerce on Elementor Pro with 54 active plugins. The site scored 28/100 on Google PageSpeed Insights. Average load time was 9.4 seconds on mobile. Cart abandonment was critically high and climbing month on month. The client had tried a caching plugin but seen no meaningful improvement.

We conducted a full plugin audit and removed 31 of 54 plugins, replacing their functionality with lightweight custom code where needed. Elementor was replaced with a custom PHP template. We configured Redis object caching, converted all images to WebP via Imagify, set up Cloudflare CDN with aggressive edge caching rules and inlined critical CSS above the fold.

• PageSpeed score: 28 to 91 on mobile and desktop
• Load time: 9.4 seconds to 1.6 seconds
• Checkout conversion rate increased by 42% in 30 days
• Estimated monthly revenue recovered: $18,000
• LCP: 7.1s to 1.1s | CLS: 0.38 to 0.01 | TBT: 0ms

Key Metrics

“Our WooCommerce store was loading in 9.4 seconds. Nuvelo got it to 1.6 seconds in 5 days. Checkout conversion jumped 38% the following month. The ROI was immediate and significant.”
— Sarah M., E-commerce Founder, US